Visit any tile showroom and you will soon see there is a large variety of tiles to select from, which in the case of those that are building or renovating can make the task of selecting tiles an overwhelming experience, so many of us revert back to basics with simple white tiles.
But, providing you are willing to experiment, the look doesn't have to be plain and boring. By experimenting with texture and pattern, you can create depth and interest, while maintaining a minimal design style and achieving a safe and timeless interior.
Emma Blomfield, from her self titles interior design firm Emma Blomfield, and co-founder of The Decorating School recommends laying small subway tiles in a herringbone pattern for a striking impact but still keeping with your white on white theme, however recommends steering clear of creating the same effect with larger, rectangular tiles as the results can be disastrous.
Another recommendation when selecting subway tiles comes from Elise Finnerty from Hooked on Interiors, who says to "use a simple subway tiles and change it up with a dark grout to add substance, the tile will look white and stop the from being being too washed out, darker grout also does not discolour as fast or easily as a lighter grout."
An affordable solution to creating impact with a white tile, comes from interior designer Crystal Amesbury who says "a white rectangular tile can be the affordable foundation to need to create a stunning scheme. you can achieve both a modern comtemporary look and a classic and traditional feel by simply adjusting the layout. Experimentation with an argyle, herringbone, scatter, knit or weave assembly is the easiest way to introduce visual interest, texture and movement with the most basic of materials and minimal effort."
Also remember that when selecting your tiles, that they are now available in a range of sizes, shapes such as triangles, hexagons and even 3D shapes, and materials other than porcelain such as ceramic, marble, and other natural stones.By selecting white tiles which feature any of these effects, even the simplest white can stand out and create a statement in your home.